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2015 Facebook insights: what do users do in summertime?

The summer weather is looking rather nice! People everywhere are temporarily abandoning the doldrums of daily life and are dedicating more of their time to other activities, especially if they involve the great outdoors. But, every year, at the beginning of summer, some users go off the radar from their social media circles for an indefinite amount of time. However, what are they really up to? 

Colured smoke

Web psychology: halo effect and colors

The web contains a multitude of sites, so that for some time now we talk about network overload. Not all websites boast the same level of reliability: through the search engine you can find both sites with quality content as well as others with a less transparent policy. The user, aware of that, establishes a basic criterionin order to guide him while browsing. Discover the universal parameter used to evaluate a site!